Getting To The Point –
Techniques on How to Execute Seasonal Design Into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Have your logo speak happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.
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Social media and seasonal design trends.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. Check this website out.
You can post blog contents that are relevant to the season if you have a company blog. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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