Techniques on How to Execute Seasonal Design Into Your Branding
Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Find a way for your logo to say happy holidays.
Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and Seasonal Design.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Click now for more information
If you have a company blog, try to post season related content for more engagement. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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